Upper Austria is like a well-stocked speciality shop where you can find everything that Austria is famous for in condensed form – and this incredibly beautiful corner of the world covers just 11,983 km2. One example is its crystal-clear lakes, and that invigorating feeling of being alive when you dive in. Mountains and forests that awaken the wild in us. Cities that show us today and point the way to tomorrow. Foods that nourish both body and soul. Bubbling thermal baths that warm and revitalise us. Routes that are well-loved but still off the beaten path. Upper Austria is shaped by its many farms but also a successful business location: Fischer brand skis, steel from Voest, and motors made by BMW are sold all over the world.
In other words, Upper Austria is a speciality shop where you’d like to take as many things along with you as possible. Such as the fresh summer air in the Salzkammergut region, like sparkling wine that never goes flat. The view from the hills of the Mühlviertel region and the towering peaks of Pyhrn-Priel. And cycling along the beautiful curves of the Danube or the charm and contemporary vibe of Linz, the Capital of Culture.
Winter can be mild or it can be biting. In any case, Upper Austria is well-equipped for unadulterated winter fun. Ski regions from Dachstein in the south to Hochficht in the north awaken exciting moments in fresh powder snow - whether for families and beginners, sporty ski enthusiasts or passionate freeriders. Revel in a winter holiday at the location that best suits you.
In the Salzkammergut region, mountains and lakes come together to form an inspiring backdrop. Then there's the UNESCO World Heritage Site of Hallstatt Dachstein Salzkammergut. And imperial history. Refreshing summer retreats experienced by Gustav Klimt and others. The holiday region of Pyhrn-Priel stages its mountains as a sports arena, from the World Cup ski region of Hinterstoder in winter to hiking, climbing and adventure in summer. Feel history in every nook of the Danube Valley. Castles and ruins tower atop mountain ridges, pointing the way for wayfarers on the Danube Cycle Trail. And in the midst of it all, the regional capital of Linz, seated on the banks of the Danube. Voted European Capital of Culture in 2009, this UNESCO City of Media Arts pulses with a contemporary culture scene. The highlands of the Mühlviertel promise vast expanses and restorative pleasure. Old artisan crafts and tradition flourish here, constantly reinventing themselves.
Imposing mountains and stunning lakes, world-famous locales such as the UNESCO World Heritage site of Hallstatt, the charming imperial town of Bad Ischl or St. Wolfgang on the banks of the Wolfgangsee: all are the perfect invitation to rediscover the meaning of a summer retreat.
Dive in and start living, right here and now. You'll soon be rubbing shoulders with the grandeur of past times.
Sometimes tranquil and contemplative, sometimes wild and rocky, just like you: the mountains of the Pyhrn-Priel region.
Whether on a breathtaking mountain bike tour, on a guided hike in the Kalkalpen National Park or embarking on the labyrinthine paths of the Wildererweg ("Poacher Trail"), one thought and two words will follow you all the way home: incredibly powerful.
Go with the flow along the Danube, and discover that the most beautiful way to get from A to B is to follow the curve. Try cycling on the Donauradweg (Danube Cycle Trail) or hiking on the Donausteig (Danube Trail) and you'll see what we mean.
Enjoy the legendary view points, such as the Schlögener Schlinge oxbow, and delight in the charming spots and sophisticated cultural experiences that line the route of this great river.
Linz is a place of transformation. It is evolving; and its visitors evolve with it.
The former steel town is a pulsing cultural institute today and a city that's all the rage. Progress is always on the agenda here. As a UNESCO City of Media Arts, Linz is an international hub of creativity. A city whose open-mindedness and dynamism is tangible wherever you go.
Lush green meadows, mystical forests and gentle hills - the "Granithochland" of the Mühlviertel region in the north of the country is the perfect invitation to stretch your legs and exercise your mind.
Refreshingly different, with down-to-earth people who build their "Steinbloßhäuser" stone farmhouses out of granite and whose strong will and determination is forever shaping new things.