Sarah Katharina Eder - Enter The Cloud

Sarah Katharina Eder grew up in Upper Austria in the nineties as part of a generation that was shaped by the rise of music television and the internet. Her interdisciplinary works are usually brightly colored, multimedia and playfully experimental.

ENTER THE CLOUD addresses the loss of analogue cultural techniques in the course of digitalization and poses questions about memory and materiality in an increasingly virtual world.
Digital photographs are transferred to fabric and paper using digital printing, screen printing and blue printing and merge with virtual reality objects to create a digital-analog collection of traces that transforms the Splace on Hauptplatz into a real walk-in online memory.
ENTER THE CLOUD is a continuation of the CLOUDSPACE exhibition, which took place in Bad Leonfelden from November 2025 to January 2026.