The Wels tourism region is located in the heart of Upper Austria’s central region, which is the state’s economic centre and has one of the strongest economies in Austria.
This region surrounding Wels, just north of the Alps, was of key significance even in Roman times, which led to the expansion of Ovilava (Wels) into a provincial capital. It became a fortified city on the Traun River that was supplied by the many estates in the surrounding area and took on key significance thanks to its location along main trade routes.
The region – and the city of Wels, which drives its economy – still stands out for the diversity of its urban and rural character today. While Wels is a vibrant economic and trade centre known for an extensive programme of events, popular trade shows and amazing museums like Welios, an abundance of recreational areas awaits in the surrounding area and along the Traun River. A network of idyllic recreational paths and cycle routes criss-crosses the region, inviting guests to leave their cars behind as they explore. This makes Wels is an especially popular road biking region among racing cyclists thanks to the lack of traffic on many of its side roads.
In addition, it boasts an immaculate infrastructure, excellent transport links in every direction and easy accessibility by public transport due to the western railway route (Westbahnstrecke) – all of which make it popular among visitors attending trade shows, conferences and meetings as well as those simply passing through.